

SMALL BUSINESS
ADVISORY
The Small Business Advisory Program at Folk Media Perú provides small business support and advisory services in Austin, Texas, with a focus on empowering entrepreneurs, creatives, and minority-owned businesses. Through personalized guidance, workshops, and one-on-one mentoring, the program helps participants develop strong business plans, marketing strategies, financial literacy skills, and operational tools needed for long-term success.
Designed for immigrant, Latino, and culturally diverse communities, the program combines practical business education with culturally responsive advising. By supporting local small businesses and creative entrepreneurs, Folk Media Perú strengthens economic growth, promotes entrepreneurship, and helps community-based businesses thrive while preserving cultural identity. This program plays a vital role in expanding access to small business resources, technical assistance, and economic development opportunities in Central Texas.


Program Goal
To support aspiring entrepreneurs and early-stage small business owners—especially from immigrant and culturally diverse communities—by providing the knowledge, tools, and mentorship needed to launch sustainable businesses.
Program Structure
Our program will run as a 6–8 week cohort-based series, combining group workshops with individualized advising.
1. Business Foundations
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Understanding business ideas and models
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Market research and identifying customers
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Legal structures and basic licensing requirements2,
2. Financial Readiness
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Startup budgeting and cost planning
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Pricing strategies
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Basic financial literacy and cash flow management3.
3. Marketing & Branding
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Creating a brand identity
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Digital marketing and social media basics
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Community-based outreach strategies
4. Operations & Growth
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Day-to-day operations
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Time management and goal setting
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Preparing for growth and sustainability
5. One-on-One Advising
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Personalized coaching sessions
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Individual business action plans
Interested? Stay tuned for the upcoming dates!